“Open worlds” like Second Life have been designed where the barrier between the real world and the virtual world is much more porous. In an “open world”, the EULA allows for individual players to retain ownership of certain real world rights to their creations in the virtual world. “Open worlds” are more sandbox platforms that allow users to create content, than they are a game that has any specific purpose or endpoint. Generally, “open worlds” allow users to engage in any activity they see fit and allow users to monetize their creations in any way that the market will bear. Players are considered the owners of certain of the IP involved and created by them in the virtual world and users can do with it what they will in the virtual world or real world, so to speak. Currently, in certain of the online realms, up to 80 percent of the content has been created by the users.